With great pleasure, we would like to announce that a first consumer product made with a patented Annurca apple extract, coming from the Evra srl. Benefit Corp. plants in Lauria (Basilicata) – Italy, was produced and launched in Korea by the COSMAX NBT / ECOM company. It is a Collagen Stick based on Annurca apple extract for oral use, useful in anti-fall treatments and hair regrowth.
The product has seen enormous sales success from the very first hours of its launch on the Korean market. Supported by a marketing campaign aimed at informing the final consumer not only of the benefits of the final product, but above all of the origins of the fruit, its characteristics and the research that has led to making it so unique. “We are truly honored to have contributed to a special project like this, which represents only a first step in the Asian market for nutraceuticals, food supplements and cosmetic grade ingredients provided by Evra company.”
– Francesco Fanelli CEO at Evra Srl. Soc. Benefit.